What’s the characteristics of cosmetic packaging design?
1. Cultural characteristics
It mainly includes cultural characteristics at the material level and spiritual level. This cosmetic packaging cleverly integrates people’s values, ethics, living habits and aesthetic concepts, responds well to the characteristics of market culture, and conforms to the aesthetic value of the public.
2. Brand characteristics
Brand is a comprehensive concept that integrates trademark, name, packaging, price, history, credibility, and advertising style. Sometimes people choose cosmetics first, because big brands are more trustworthy, and most people are still willing to allow money. Under the circumstances, choose well-known brand cosmetics, after all, the credibility is recognized by most consumers.
The processing technology of bronzing and silver bronzing is different from that of printing gold powder and silver powder. Hard materials and smooth surfaces are more suitable for bronzing and silver bronzing. The soft surface is not good for bronzing and easy to fall off, and the gloss of bronzing silver is good. Yu Yin Jin Yin Yin. The silk screen film should produce the negative film, the graphic effect is black, the background color is transparent, the hot stamping and silver hot process need to produce the positive film, the graphic effect is transparent, and the background color is black. The proportion of text and pattern should not be too small or too thin, otherwise the effect will not be printed.