In recent years, the daily chemical properties of traditional metal and glass containers have been gradually replaced by lightweight plastic tube packaging. Investigating the reasons, we can find that the cosmetic tube has the following characteristics:
The cosmetic tube is easy to use, clean, bright and beautiful. Therefore, they are widely used in the packaging of cleansers, hair conditioners, hair dyes, toothpastes and other products in the cosmetics industry, as well as in the pharmaceutical industry packaging of topical creams and ointments.
Cosmetic tube packaging is economical, convenient and easy to carry. Even after high-intensity kneading around the body, it can still return to its original shape and maintain its prominent appearance. Data shows that 60% to 70% of tubes are used in the cosmetics industry, 10% to 15% of tubes are used in the pharmaceutical industry, and about 5% are used in the food industry.
Therefore, how to better improve the product planning concept through cosmetic tubes, strengthen the decorative role of cosmetic tubes, attract consumers’ attention more quickly, and conform to brand temperament, has become an important topic for end users.