Reasons that affect women’s choice of cosmetic packaging
• Packaging color-cosmetic packaging for women is much more than simply making the product pink. At the same time, women will also be affected by the color of the packaging. Their preference for color is obviously different from that of men. Provide a fascinating packaging for the product, which has a strong shelf appeal to female consumers.
• Packaging shape-women prefer packaging that has a pleasing shape, visual characteristics, and powerful functions, and is easy to handle, store, and open and close. The survey shows that a cap that can control the amount of product distribution is a very important packaging feature appreciated by women. Of course, the factor of ease of use is also very important. When designing packaging related to women, keep in mind that the shape will affect whether there is a positive buying decision. If the shape of the product is not ergonomic enough, or if it is difficult to carry or carry the packaging, it will be more difficult to sell to female consumers.
• The image of the product-the image supports and often determines the audience of a product. Product image and packaging can help target specific markets for the product, and of course specific demographics (women, upper class, relevant age, etc.). Cosmetic packaging and functions help improve people’s perception of product image and quality, as well as the popularity of the product in the target market.